Skyscanner Brand Campaign India
This campaign taps into a brilliant local truth: in India, there’s always a “guy who knows a guy” who gets you the best deal... Meet Skyscanner, the Ultimate Travel Hack.
Agency: Skyscanner
Role: Creative Director
Case Study
The results
Highest recorded Awareness at 46% (+7pp YoY) Consideration at 29% (+7pp YoY).
Direct sessions grew +20% YoY despite demand growing +5%, showing the true impact of our cross functional efforts, with more travellers trusting and using Skysacnner directly on Web and App. Highest recorded Revenue month (+25% YoY) Driven by strong ads momentum, which grew 112% YoY. Higher ABVs and growing redirects also contributed to the revenue uplift.