Skyscanner Drops

Launch of Drops, a brand new feature that compare over 80 billion flight prices every day. Flights that appear under Drops will have decreased by at least 20% that day. The global campaign (36 markets) focuses on the emotional reactions of our 'travel geek' persona to amazing Drop's deals. A simple idea yet rooted in an universal truth that feels just as authentic in São Paulo as in London, Seoul or Mumbai.

Agency: Skyscanner
Role: Creative Director