Skyscanner The Ultimate Reunion
Sione Tuipulotu, Scotland Rugby Captain, is Australian but qualifies to play for Scotland through his Scottish granny. She's never had the opportunity to see him play in a Scotland jersey before and hasn't been back to Scotland for years. Skyscanner decided to change that and bring the Greenock Granny home as a surprise! ✈️
Results: 14.5M social reach and 16.9M PR reach
Agency: Skyscanner
Role: Creative Director