Skyscanner X Scottish Rugby
Agency: Skyscanner
Role: Creative Director
Skyscanner became official sponsor of the Scottish Rugby team, I have been leading creatively the partnership with throughout the year organic social campaigns.
The Ultimate Replay
We teamed up with content creator and meme wizard Artyom to turn live streamed rugby games into epic reactive internet sensations.
Results: 5.4M social reach
Skyscanner Americas Tour
To promote their Americas tour, we enrolled Scottish legend Tom Stoltman aka The Strongest Man in the world. 100% organic social campaign on Instagram & Tiktok.
Results: 1m+ views, 900k reach, 31.5k engagement.