Skyscanner X Scottish Rugby
Agency: Skyscanner
Role: Creative Director
Skyscanner became official sponsor of the Scottish Rugby team, below are various organic social campaigns I have overseen.
The Ultimate Reunion
Sione Tuipulotu, Scotland Rugby Captain, is Australian but qualifies to play for Scotland through his Scottish granny. She's never had the opportunity to see him play in a Scotland jersey before and hasn't been back to Scotland for years. Skyscanner decided to change that and bring the Greenock Granny home! ✈️
Results: 12M social reach and. 16.9M PR reach
The Ultimate Replay
We teamed up with a content creator and meme wizard Artyom to turn rugby moments into epic internet sensations.
Results: 5.4M social reach
Skyscanner Americas Tour
To promote their Americas tour, we enrolled Scottish legend Tom Stoltman aka The Strongest Man in the world. 100% organic social campaign on Instagram & Tiktok.
Results: 1m+ views, 900k reach, 31.5k engagement.