Skyscanner X Scottish Rugby
Agency: Skyscanner
Role: Creative Director
As part of Skyscanner’s sponsorship of the Scottish Rugby team, I have been leading the creative direction of the partnership across year-round organic social campaigns.
The Ultimate Replay
We teamed up with content creator and meme wizard Artyom to turn live streamed rugby games into epic reactive internet sensations.
Results: 5.4M social reach
Skyscanner Americas Tour
To promote their Americas tour, we enrolled Scottish legend Tom Stoltman aka The Strongest Man in the world. 100% organic social campaign on Instagram & Tiktok.
Results: 1m+ views, 900k reach, 31.5k engagement.