Shell The Great Travel Hack

A global campaign housed on YouTube, Amazon Prime and Roku, targeting millennials interested in travelling with all things renewable (cars, bikes, boats. scooters etc). Hosted by The Big Bang Theory Star - Kaley Cuoco, the campaign follows two teams of content creators in their epic journey accross America and Europe.

Agency: JWT London
Role: Associate Creative Director

The Brief
Given that globally transportation makes up nearly 30% of the world’s total energy use, travellers around the world are looking to reduce their impact on the environment. Today, a new range of cleaner energies are starting to be available to consumers, and our job was to prove that we can still explore the world while we reduce our carbon footprints.

The Idea
We came up with an original content idea: the first-ever challenge where it’s not about going faster or further, it’s about going cleaner. The Great Travel Hack is a reality web series that became the lead global brand platform over 2 years, simultaneously activated by Shell’s PR and social agencies.

The Results
We reached +130M views only on Youtube becoming the most successful branded content that Shell has ever made. It got featured in Ad Age editor’s pick.

USA 🇺🇸

EUROPE 🇪🇺

Trailer

Behind The Scenes