Brief: Okja Film Launch
Role: Senior Creative Team @ 72andSunny Amsterdam
OKJA is a convincing argument for going vegan. It's set in a dystopian future in which a global corporation is secretly breeding enormous pigs in vast factory farms to feed the world's appetite for pork.
Easy to imagine for most of us, but Italians don't count Ronald and The Colonel as family: food is sacrosanct. So we decided to jab the hornets' nest and create a set of 'Super Pig' products, marketed at Italian kids.
We sent samples to food bloggers across Italy. Billboards in Rome and Milan incorporated four-storey slices of 'Super Pig' prosciutto. Within a week the online ad had +2M views and thousands of angry comments. The sinister company promoting these – the Mirando Corporation – linked back to the film itself.
Brief: Activate Wilkinson Sword sponsorship of the British Olympic Fencing team ahead of Rio 2016
Role: Creative Director
We combined the world of shaving with the world of fencing to create a highly engaging sponsored lens, the first in its category.
Results:
The Lens not only achieved unprecedented involvement at scale - with more than 7 million plays - but was also shared a phenomenal 737,204 times in just 24 hours. That’s 8.5 shares every second!
Awards:
The Drum Social Buzz Awards:
Shortlisted - Best use of Snapchat
UK Social Media Communications Awards:
Shortlisted - Best Viral Campaign
Agency:
The Social Partners / GREY Group
In 2016 I have decided to start making wine with a 80 years old vineyard from my grand dad, located near Perpignan in the south of France. With the help of wine maker De Mena, we made one barrel of 100% Carignan, producing an unusual light body wine, fruity with high drinkability.
I have worked with the London based illustrator Malika Favre around the concept of Terrain Vague, a french expression that describe un-used lands, meaning literally wavy land, as this vineyard was almost abandoned.
I wanted to create a bottle that blends tradition and modernism, with a distinctive design that disrupt the conventions and reflect the wine itself.
Brand of the day
Instagram account
Beats by Dr Dre launched a global campaign for their new portable and wireless speakers: The Pills.
A highly reactive campaign that was moving at the pace of culture and won Gold at Cannes.
Role: Creative Director
Agency: R/GA
Working alongside R/GA's London team, I was the creative director responsible for launching the campaign in France. I ensured the creative was relevant for the french audience and resonated with the local culture. Social channels were handled by We Are Social Paris.
- Overseeing team of french copywriters
- Casting talents for voice over
- Overseeing concepts for interviews, pre-rolls and reactive content
- Directing recordings for voice overs
- Directing shoots for interviews and character animation
AWARDS
Cannes Lions 2014 – Best use of integrated media
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
"Tom was an absolute pleasure to work with on the Beats Pills project. A French CD who understood not just the Beats brand but the real language of the target audience on the streets of France. A potent mix of conceptual, visual and linguistic fluency that helped R/GA win a Gold Lion at Cannes."
Iain Robson, Creative Director R/GA London.
Over the last 10 years I have produced, released and performed music under multiple names. My debut album has been released on the german label Compost Records in 2013. I have also collaborated on various sound design projects.
