AMAZON VALUE - STORE LAUNCH
Context
With the cost-of-living crises sweeping across Europe, customers have become more conscious of their spending habits, shifting towards ‘shopping less frequently but more wisely’.
Idea
Introducing the Star Store, an onsite collection of products rated 4 stars and above, endorsed by our very own customers. The always on campaign include multiple radio and social spots leveraging the iconic star ratings device.
Results
In total, we produced 288 assets which went live in 5 locales across Europe, leading to 5 million visitors to the site in the first month.
Agency: Amazon
Role: Creative Director